Hate Hurts New National Anti-Hate Crime Campaign

New national campaign tackling hate crime in Scotland launched urging those who witness a hate crime to report it.

Scotland’s hate crime law is in place to protect those that need it. The law recognises hate crimes as motivated by prejudice based on disability, race, religion, sexual orientation, transgender identity or variations in sex characteristics.

From 1 April 2024, the hate crime law is changing in Scotland. Age will be added to the above list of characteristics and the existing offence of stirring up of racial hatred will be extended to cover all other characteristics.

Hate crime has a hugely damaging effect on victims, their families and communities and we all must play our part to challenge it.

The Scottish Government is launching the Hate Hurts campaign, supported by Police Scotland, to show the impact of hate crime on victims and encourage those who have witnessed a hate crime to report it.

Importantly, the campaign was informed by lived experience. Hate crime can significantly alter how people live their lives, including fears around leaving their home and avoiding public places where they no longer feel safe. No one should be made to feel this way.

Visit the safer.scot website to find out more about the law in Scotland, support organisations available and the ways to report a hate crime. 

New laws to tackle the harm caused by hatred and prejudice come into force next month.

The Hate Crime and Public Order (Scotland) Act will provide greater protection for victims and communities from 1 April.

It creates new stirring up of hatred offences for protected characteristics including age, disability, religion, sexual orientation, and transgender identity. These extra provisions will add to the long-standing stirring up racial hatred offences, which have been in place since 1986.

Recent statistics show that 5,738 charges of hate crime were reported in Scotland in 2022-23. However, we know not all crimes will be reported.

A new Scottish Government public awareness raising campaign supported by Police Scotland has been launched today. The Hate Hurts campaign shows the impact of hate crime and encourages those who have witnessed or experienced a hate crime to come forward.

Minister for Victims & Community Safety Siobhian Brown said:

“For those impacted by hatred and prejudice, the results can be traumatic and life changing. While we respect everyone’s right to freedom of expression, nobody in our society should live in fear or be made to feel like they don’t belong, and the Scottish Government is committed to building safer communities that live free from hatred and prejudice.

“Hate crime is behaviour that is both criminal and rooted in prejudice. It can be verbal, physical, online or face-to-face. The new law will give greater protections to those who need it and helps to form the basis of understanding about the type of behaviour that is not acceptable in our society.

“We must do all we can to give victims and witnesses the confidence to report instances of hate crime, which is why we have launched a new campaign, ‘Hate Hurts’. The campaign is informed by lived experience, and explains what a hate crime is, the impact it has on victims and how to report it.”

Changing Faces Campaigner, Atholl said:

“I was born with a condition called Cystic Hygroma which causes cysts to form where you have lymph nodes and I’ve experienced quite a lot of online trolling. In the darker periods I’ve had people threaten to kill me just because of the way I look.

“There are times when I have cried about what people have said about me. Words can hurt and can have a detrimental effect on how someone feels about themselves, and my best advice is to report it.”

Chief Superintendent Faroque Hussain, hate crime prevention lead, Police Scotland, said:

“Hate crime is vile and wrong. To target a person, a group or a community because of who they are, how they look, or how they choose to live their lives, undermines freedoms and rights we are entitled to enjoy as human beings.

“We know it can be hard for people to report a hate crime, and in some cases to even recognise or acknowledge that they have been a victim.

“We want everyone targeted by hate crime, or those who witness it, to have confidence to come forward. They can be assured they will be treated with dignity and respect and that the circumstances they report will be fully investigated.”


The Hate Hurts campaign runs 11-31 March across Scottish Government social media channels, video on demand and outdoor billboards.

The law currently recognises hate crime based on prejudice towards disability, race, religion, sexual orientation and transgender identity.

Hate Crime in Scotland 2022-23 statistics.

Hate Crime Strategy and Delivery Plan sets out our strategic priorities for tackling hate crime in Scotland.